Sanjana Ramesh: Digital Marketing & HR Specialist
The Perfect Blend of Strategy & Storytelling
About Sanjana Ramesh - Digital Marketing & HR Specialist
I am Sanjana Ramesh, a dynamic professional with a passion for Digital Marketing and Human Resources. With an MSc in Digital Marketing and an MBA in Human Resources, I bring a unique blend of strategic thinking, people-centric leadership, and data-driven decision-making. My ability to bridge the gap between analytics and human connection allows me to craft impactful strategies that drive business success while fostering engagement and collaboration.
In the world of marketing, I specialise in SEO, PPC, and Digital PR, helping brands get seen, get heard, and get results. From optimising search visibility to executing high-converting campaigns, I understand the importance of the digital landscape and leverage data to enhance brand positioning. But beyond metrics and conversions, I believe marketing is about storytelling, creating meaningful experiences, and building strong brand connections. A well-crafted message has the power to inspire, influence, and transform customer perception, and that is what excites me the most about this ever-evolving field.
At the same time, my HR expertise allows me to understand people, their behaviours, motivations, and what drives engagement. From employee relations to organisational development, I enjoy crafting strategies that enhance workplace culture, foster collaboration, and drive performance. A company’s greatest asset is its people, and I am passionate about building environments where individuals feel valued, motivated, and empowered to contribute their best work. Whether it’s designing talent acquisition strategies, streamlining HR processes, or leading corporate training programs, I take a hands-on approach to creating a culture of excellence.
For me, marketing and HR are deeply connected, both are about people, engagement, and impact. Whether I’m designing a high-impact digital campaign, optimising employee experience, or leading events and sponsorships, I thrive on creating strategies that resonate, inspire, and deliver measurable results. I believe that every interaction, whether with a customer, employee, or stakeholder, should be meaningful and purpose driven.
In a world that’s fast-paced and ever-evolving, I believe the key to success is adaptability, creativity, and a people-first approach, whether in business, marketing, or HR. I am always eager to learn, innovate, and push boundaries to create lasting value. Let’s connect and make an impact together!
EDUCATIONAL BACKGROUND
Master of Science (MSc) in Digital Marketing
University of Surrey, UK
- Gained expertise in consumer behaviour, digital branding, and marketing analytics
- Developed skills in web analytics, SEO, and customer journey mapping
- Worked on real-world case studies, analyzing digital trends and creating data-driven marketing strategies
- Hands-on experience with marketing automation tools and CRM platforms
- Enhanced technical proficiency in personalization and targeted content creation
Master of Business Administration (MBA) in Human Resources
Sir M. Visvesvaraya Institute of Technology, Bengaluru, India
- Built foundation in organizational behaviour, talent management, and HR analytics
- Developed expertise in recruitment, employee engagement, and performance management
- Completed projects on employer branding, employee retention strategies, and performance evaluation
- Served as Student Committee Member and Cultural Committee Organizer, enhancing leadership skills
Bachelor of Commerce (B. Com Honours)
Mount Carmel College, Bengaluru, India
- Strong foundation in business principles, financial management, and market dynamics
- Studied accounting, business law, taxation, and supply chain management
- Developed interest in consumer behaviour and market research
- Active in Rotaract Club and NSS, building leadership and teamwork skills
- Completed internships in finance and accounting, bridging academic learning with industry practice
PROJECT WORKS
MSc Dissertation: Impact of Influencer Attributes on Sustainable Fashion Purchase Intention
University of Surrey | 2024 - 2025
- Examined how influencer credibility (trust, authenticity, engagement) impacts Gen Z purchasing decisions
- Conducted survey-based quantitative study analyzing consumer perceptions
- Identified key attributes driving trust and authenticity in influencer marketing
- Provided insights into ethical branding and sustainability trends in fashion industry
- Strengthened skills in data-driven research, consumer behaviour analysis, and actionable strategy development
MBA Dissertation: Employee Satisfaction Towards Talent Acquisition in IT Industries
Sir MVIT | 2022 - 2023
- Evaluated effectiveness of recruitment practices and their impact on employee satisfaction
- Used mixed-method approach gathering insights from HR professionals and employees
- Analyzed factors including job portal effectiveness, employer branding, and hiring timelines
- Recommended improvements in candidate experience, recruitment processes, and HR technology
- Strengthened ability to assess HR challenges and propose strategic solutions
B.Com Dissertation: Consumer Preference for Agricultural Commodities
Mount Carmel College | 2020 - 2021
- Comparative study of APMC Market vs. Direct Farm Produce purchasing behaviour
- Analyzed price sensitivity, quality perception, and supply chain efficiency
- Identified trends influencing agricultural purchasing decisions through consumer surveys and market data
- Developed strong research and analytical skills applicable to marketing strategy
PROFESSIONAL EXPERIENCE
Marketing Executive | Nako.AI, London | March 2025 – Present
- Executed SEO and PPC strategies, achieving 35% increase in web traffic and 25% boost in conversions
- Conducted keyword research, content optimization, and paid advertising campaigns
- Maintained company website ensuring consistent branding and enhanced user experience
- Grew social media impressions by 40% through strategic LinkedIn and Instagram content
- Analyzed campaign performance using Google Analytics and Meta Business Suite
- Designed email templates and promotional banners in Canva and Adobe Suite
Teaching Assistant | Freemantles Ripley Satellite School | March 2025 – April 2025
- Supported students with special educational needs (SEN) through adaptive teaching methods
- Implemented behavioural management techniques and interactive learning strategies
- Provided one-on-one and group support tailored to individual learning requirements
- Collaborated with teachers, therapists, and support staff for inclusive learning experiences
- Tracked student development through data-driven observations
Treasurer | Kannada Society, University of Surrey | 2024 – 2025
- Managed financial planning, budgeting, and expense tracking ensuring transparency
- Secured sponsorships to fund cultural events and community activities
- Maintained accurate financial records and reporting for executive committee
- Led merchandise procurement (varsity jackets, t-shirts), negotiating cost-effective vendor deals
Event Manager | Surrey Business Society | 2024 – 2025
- Planned and executed professional networking events, enhancing student engagement
- Managed event logistics: venue selection, budgeting, scheduling, on-site coordination
- Oversaw marketing campaigns using email, social media, and digital outreach
- Collaborated with guest speakers, sponsors, and university administration
Customer Assistant | Babylon Trading | June 2024 – Jan 2025
- Provided exceptional customer service, offering personalized product recommendations
- Managed inventory levels and collaborated with supply chain team for efficient restocking
- Handled cash register operations ensuring accurate transactions
- Built customer rapport, fostering loyalty and positive shopping experiences
Brand Consultant & Marketing Strategist | Osprey Marketing Services, Bengaluru | Jun 2021 – Dec 2023
- Led cross-platform marketing campaigns, delivering 22% sales uplift and 30% higher engagement
- Produced landing pages and website banners driving customer conversions
- Managed CRM email campaigns with GDPR compliance, achieving 18% increase in open rates
- Tracked campaign KPIs and delivered monthly performance reports for informed decision-making
Sales and Marketing Intern | Anika Developers | Oct 2022 – Nov 2022
- Conducted market research analyzing industry trends, competitor strategies, and consumer behaviour
- Engaged with clients to understand property requirements and provide tailored solutions
- Managed social media marketing and email campaigns, increasing brand visibility
- Developed foundation in market analysis, sales techniques, and CRM
Finance Intern | Sri Krishnaraja Wodeyar Ayurvedic College | 2022
- Assisted in processing invoices, reconciling accounts, and maintaining accurate financial records
- Organized financial data and presented findings to senior management
- Gained hands-on experience with financial software and tools
- Developed skills in financial analysis and data interpretation
Accounting Intern | Federal Mogul Powertrain | 2022
- Supported accounting team in handling financial transactions and reconciling accounts
- Prepared balance sheets, profit and loss statements, and financial reports
- Assisted in auditing financial records for compliance with company policies
- Improved skills in financial data analysis, risk assessment, and process optimization
SOCIAL VOLUNTEERING
iVolunteer Intern | 3 months
- Worked on community service projects focused on education, sustainability, and social empowerment
- Collaborated with diverse communities addressing challenges faced by underprivileged groups
- Gained insights into social impact initiatives and contributed to positive change solutions
Active Member | Rotaract Club, Vidyaranyapura
- Organized community outreach programs: environmental campaigns, health drives, fundraising events
- Developed organizational and leadership skills through civic engagement initiatives
- Promoted sustainable development and community welfare
NSS Volunteer | Mount Carmel College | 3 years
- Conducted rural development programs and organized blood donation camps
- Led educational workshops for underprivileged students
- Gained grassroots-level service experience addressing societal challenges
- Developed empathy, adaptability, and problem-solving skills
LEADERSHIP & EXTRACURRICULAR ACTIVITIES
Head of Sponsorship Department | Sir MVIT | 2022 – 2023
- Secured financial sponsorships for college events through strategic negotiation
- Developed persuasive sponsorship proposals and maintained long-term corporate relationships
- Enhanced skills in stakeholder management, financial planning, and business communication
Head of Photography Department | Sir MVIT | 2022 – 2023
- Led team of photographers capturing key moments at college events
- Managed content curation and supervised post-event digital promotions
- Ensured high-quality visual storytelling enhancing institution's online presence
Student Committee Member | Sir MVIT | 2022 – 2023
- Coordinated student-led initiatives and facilitated communication between students and faculty
- Contributed to decision-making processes shaping policies and programs
- Developed organizational, leadership, and problem-solving skills
Cultural Committee Member | Sir MVIT | 2022 – 2023
- Conceptualized and executed large-scale cultural events including college fests
- Collaborated with performers, sponsors, and logistics teams for seamless execution
- Promoted cultural diversity and ensured student participation in artistic activities
Member | Innovation, Incubation, and Entrepreneurship Cell | Mount Carmel College | 2019 – 2021
- Collaborated with aspiring entrepreneurs facilitating workshops and ideation sessions
- Contributed to startup ideation helping peers develop business models
- Enhanced problem-solving, analytical thinking, and business acumen
Karnataka Music Vocal Junior Grade Examination | 2017
- Successfully completed examination reflecting dedication to Indian classical music
- Developed discipline, focus, and time management skills
Heerakh Pankh Accolade | Bharath Scouts and Guides | 2012
- Recognized for leadership, teamwork, and community service commitment
- Gained skills in leadership, problem-solving, and collaborative decision-making
PROFESSIONAL CERTIFICATIONS
✓ Ultimate Guide to Professional Planning & Event Management - Udemy
✓ Project Management: Beginner to PROject Manager - Udemy
✓ Mega Digital Marketing Course A-Z: 12 Courses in 1 - Udemy
✓ Fundamentals of Capital Markets - FINMARK
✓ Omnichannel Marketing Job Simulation - Lululemon, Forage
✓ Social Media Simternship™
✓ Web Analytics - Udemy
Key Skills Gained: Event planning · Project management · SEO · Content marketing · Social media marketing · Email marketing · Data analytics · Capital markets · Omnichannel strategy · Google Analytics · KPI tracking